VMG / JOURNAL

Notes from the floor.

Short observations on the things that make a display read: product, message, material and place.

Retail floor / 4 min read

Read the aisle before you design the display

Display thinking / 3 min read

One product, one unmistakable moment

Point of purchase / 4 min read

The last step is still part of the story

Visual language / 3 min read

Color has a job on the retail floor

Exhibits / 5 min read

An exhibit idea should work from the aisle

Material and space / 4 min read

A display is a thing in a real place