Visual language / 3 min read
Color has a job on the retail floor
Color can identify, organize and draw the eye. On a busy floor, the best color choice is the one that helps a product message read clearly.
01 / FIELD NOTE
Use contrast with purpose
Contrast helps create an entry point. Used consistently, it makes the display easier to scan without adding more words.
02 / FIELD NOTE
Consider the whole environment
Surrounding products, fixtures and lighting all affect how color appears. A display should make sense in context.