VMG / VISUAL MERCHANDISING GROUPVISTA, CALIFORNIA · EST. 2004

THE PRODUCT HAS A PLACE.

Make the
moment visible.

We shape the displays, point-of-purchase environments and exhibits that help a product meet its public.

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POINT OF PURCHASE ✳ RETAIL DISPLAYS ✳ EXHIBITS ✳ VISUAL MERCHANDISING ✳ POINT OF PURCHASE ✳ RETAIL DISPLAYS ✳ EXHIBITS ✳

A CLEAR DISTINCTION / 01

Not the shelf.
The reason to stop.

VMG focuses on the tangible display: the things in a commercial environment that help a store communicate what it is selling. From a single point-of-purchase moment to a complete exhibit, every decision gives the product a clearer presence.

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WHAT WE PUT INTO THE WORLD / 02

Four ways to
hold attention.

01 / VMG

Retail displays

Objects that earn a second look.

02 / VMG

Point of purchase

The close-range conversation.

03 / VMG

Visual merchandising

Product, place and attention.

04 / VMG

Exhibits

A presence built for the show floor.

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VMG

A SHORT VERSION / 03

Immediate, low-cost, and high-impact solutions to exhibit problems.

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OBSERVATIONS FROM THE FLOOR / 04

Read the journal
01
Retail floor / 4 min read

Read the aisle before you design the display

02
Display thinking / 3 min read

One product, one unmistakable moment

03
Point of purchase / 4 min read

The last step is still part of the story

THE STORE IS A STAGE.
Give the product its cue.

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