Point of purchase / 4 min read
The last step is still part of the story
At the point of purchase, a shopper is already close. The display's job is to make the final product story easy to see and easy to follow.
01 / FIELD NOTE
Keep the decision clear
A concise lead message and a readable product arrangement help the shopper understand what is in front of them.
02 / FIELD NOTE
Respect the shelf
A point-of-purchase element lives inside a working store. Its footprint and sightlines should support the space around it.