Display thinking / 3 min read
One product, one unmistakable moment
A display becomes memorable when its form and message work together. Neither needs to shout when both point in the same direction.
01 / FIELD NOTE
Start with the product
Look for the quality a shopper should notice first: a form, a use, a material or a difference that makes the product worth a closer look.
02 / FIELD NOTE
Edit the surroundings
Every extra message competes for attention. Leave enough room around the lead idea for it to be understood.