Retail floor / 4 min read
Read the aisle before you design the display
Every display enters an environment already in motion. Start by understanding what the shopper sees, where the eye lands and how people move through the space.
01 / FIELD NOTE
Look from the approach
A shopper rarely meets a display head-on at first. Begin from the aisle, at a distance, and notice what survives the surrounding signs, shelves and traffic.
02 / FIELD NOTE
Give the message a hierarchy
One clear idea can lead. Supporting detail belongs closer to the product, where someone has chosen to spend another moment.