Material and space / 4 min read
A display is a thing in a real place
The display is not just a graphic idea. It occupies a physical place, meets the shopper at a particular scale and changes how a product is encountered.
01 / FIELD NOTE
Think in three dimensions
Depth, height and proximity shape the way an object reads. Their relationship to the shopper matters as much as its surface.
02 / FIELD NOTE
Give the object a place
The best display idea makes room for the product and the setting around it. Each part contributes to the encounter.