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An exhibit idea should work from the aisle

A show-floor encounter begins before a visitor steps into the space. The exhibit needs a clear invitation from the aisle and a useful next step inside.

Make the first read count

A single readable idea gives a passerby a reason to pause. Detail can follow once they are close enough to engage.

Plan the movement

Demonstration, conversation and circulation all need room. A legible path makes the exhibit feel welcoming rather than crowded.

More notes on the retail floor.

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